[ROVERNET - UK] Rover brand name sold
Ali Al-Abbasi
alialabbasi at hotmail.com
Thu Aug 17 11:58:16 BST 2006
Did they really produce Cortina's? I don't know about that. I know they made
a model called the Stella which was compared to a Cortina many times over.
But it wasn't a Cortina. The Stella was a FWD car and a Cortina was RWD.
----- Original Message -----
From: "Glen Wilson" <rovercar at comcast.net>
To: <rovernet at lyris.ccdata.com>
Sent: Thursday, August 17, 2006 4:29 AM
Subject: Re: [ROVERNET - UK] Rover brand name sold
> For me, Hyundai came to mind. First, they produced Cortinas for Ford under
> license. Later cars like the Excel entered the USA market and relied
> heavily on Mitsubishi components that were a considered obsolete by
> Mitsubishi. The initial quality was terrible, but they hung in there and
> invested in their product. Now, they offer a long warranty have have a
> pretty good reputation in the USA. I think that a car that is somewhat
> long in the tooth would sell okay in the USA as long as the price is low
> enough to set them apart. Hyundais fist offerings in the USA were in the
> $7,000 range, which put them in competition with used cars with
> substantial mileage on them. People then had a choice between a used car
> and a brand new Hyundai, and that worked.
>
> I don't know if even a dated Rover design can be produced cheaply enough
> to offer a similar price advantage, but the company certainly bought Rover
> at clearance prices and never had to shell out for the development
> expenses. If they were produced in China for Chinese wages, they could do
> it. Making cars in the UK and USA will be much less profitable, I would
> think.
>
> I just wonder what it will be like driving classic Rovers in the USA if
> the Chinese use the Rover name here. The general population is confused
> enough about what old Rovers are.
>
> Glen
>
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